Results & Analysis

After completing the planning phases, the Results Panel is available to you. The results page is not just a summary, but rather the strategic core for your entire project.

The Guideline for AI and User

Fundamentally, the planning page is always the starting point for decisions for the new website, both for you as the user and for the AI. The results form the common thread (guideline) for subsequent design decisions, features, and content strategy.

• For the AI: When the AI analyzes texts and layouts or generates new ones, it always refers to the StoryBrand summary in your results. The more precise the planning, the more fitting the generated content.
• For you as the User: It provides orientation when creating sections, navigation menus, and the tone of your website.

StoryBrand Summary

All 7 elements are displayed clearly. Once all fields are filled in, the system automatically generates a coherent story for your brand that gets to the core of your message:

"[Character] has a problem: [Problem]. As a guide, I help with [Guide]. The plan is [CTA]. The result is [Success], but if not, then [Failure]."

AI Scoring

Your strategy is continuously analyzed and evaluated by the AI assistant. The evaluation takes place in four central categories:

1. Overall Score: The final quality and impact of your framework.
2. Completeness: Are all necessary datasets filled out?
3. Clarity: Is the message formulated understandably, directly, and precisely?
4. Coherence: Do the various elements (Hero, Problem, Success) interlock logically and harmoniously?

In addition, the AI lists concrete strengths, points out potential for improvements, and provides actionable suggestions for fine-tuning.

Export and Collaboration

You can download your entire StoryBrand planning as a text file. This is essential for seamless handover to involved copywriters, web designers, or strategic project teams in order to maintain an absolutely consistent brand appearance.

Data Security & Availability

• Privacy: StoryBrand data is business-critical content. Therefore, all text fields are stored encrypted (AES-256) and remain strictly project-specific.
• Access: The full functionality of the planning and results analysis is available from the Essentials plan onwards. In the Free plan, the panel is displayed with an upgrade notice.

For detailed information about plans, see Subscription.