Planning

The planning phase is the first and most important step in the CODEFLUSS Page Builder. Before you start designing, define your website strategy here — because a great website starts with a clear message.

Why Planning Matters

Most websites fail not because of design, but because of messaging. Visitors leave a website within seconds if they don't immediately understand:

• Who created this website? (Competence/Trust)
• What is being offered? (Solution to a problem)
• Why should I take action? (Benefit/Urgency)

The planning phase in CODEFLUSS solves this problem with a structured framework that makes your message clear and compelling — before you design a single page.

The Three Pillars of Planning

The planning process in CODEFLUSS is divided into three consecutive areas. Each area serves a specific purpose to guide you from the initial idea to the finished strategy:

1. Brainstorming

Freely capture and organize your ideas here. Think of this area as your digital whiteboard for collecting inspiration, feature ideas, and content concepts before they are structured.

2. StoryBrand Framework (SB7)

Transfer your best brainstorming ideas into the structured StoryBrand 7-Part Framework. The 3-phase wizard guides you through all elements with AI assistance to develop a compelling message.

3. Results & Analysis

Your inputs form a coherent brand story. The results are the fundamental starting point for all further decisions on your website – both for you and the AI.